Six Ways to Unleash Your Brand’s Potential with Content

  • Consider bringing in someone to audit your content. Are your headlines, titles, and body copy optimized? Do you have outdated content that could turn off potential customers by making you appear to be behind the times? Are you over-indexing on one type of content when others could be more effective? Pausing to audit all the content you’ve created thus far can help steer what you create moving forward.
  • You may have lots of content on your site or in your email newsletters and social media timelines, but it may feel haphazard and unrelated. By starting with a content editorial calendar, you can plan your content in a way that is more cohesive and thoughtful, ultimately leading to better engagement. While quantity is helpful, quality of content is equally if not more important, and can be better achieved with a smart editorial calendar.
  • In addition to an editorial calendar to maintain consistency and cohesiveness, a clear voice and message are also vital to engaging your audience. Spending some time on message development can help make sure all of your content conveys one clear, well-defined message.
  • As many of us are aware, social media algorithms are constantly changing, and lately the changes have been trending toward reducing the reach of organic content in favor of paid content. As such, your social media marketing strategy is more important than ever. Depending on your goals, you’ll most likely have to put at least a small amount of paid support behind your posts in order to reach your target customers. This allows you to make sure the right people — based on location, education, age, hobbies, etc. — are seeing your content. You can also run a paid campaign for a specific period of time to drive to time-sensitive calls-to-action like a live event or special product sale. Your strategy can also help determine the platforms in which you should invest. If your product is extremely visual, Instagram and Pinterest are better choices than Twitter. If your brand is more focused on advocacy and activism, Twitter and Facebook will be better bets. No matter which platform you choose, paid targeting can also be enhanced with tried-and-true organic visibility methods such as post timing and hashtag usage.

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Geneva Savvy Media

Geneva Savvy Media

Tips for building your brand while using content to attract more clients, customers, members, and donors.