Your Social Media Strategy Will Fail Without This
New algorithms. Platform strategy. Audience analysis.
If you are developing or enhancing your social media strategy these concepts can make the whole exercise feel overwhelming. Can I post the same thing to Facebook and Twitter? Do I need entirely separate strategies? Where do more visual mediums like Instagram and YouTube come in?
It’s so easy to get bogged down in platform details that we forget the most simple part.
It starts with your story.
You must have a compelling story to tell first and foremost. All stories should be platform agnostic. Yes, eventually we need to think through which platforms are most relevant to your audience, but your story should resonate wherever that audience is.
Imagine you’ve created a video for Facebook and you’ve followed all the best practices — the right length, the right mix of interesting audio and visuals, perfect copy, posted at the most optimal time, amplified with paid — but your engagement tanks. What went wrong? It was your story. You followed the tried and true rules, but if you’re not saying something worth sharing, no amount of following a perfect social media formula is going to solve your problem.
Take a look at some of examples of amazing storytelling. This example is a bit old but I always love talking about Similac’s Sisterhood of Motherhood Campaign video.
What a great narrative. How much can moms relate to the idea of not knowing which side is the “right” side? Every single aspect of motherhood seems to have two polar opposite approaches. Reminding moms they are all united in parenthood is a story that resonates a thousands times. This Fortune article does a great job of describing why this became a viral hit.
More recently, there’s Netflix’s Great Day in Hollywood.
By taking a stand on its commitment to supporting and uplifting black creators, Netflix told a story that struck a meaningful chord with many who feel representation needs improvement.
With these examples in mind, it’s not hard to see what makes a good story: surprise, conflict, relevance, emotion. If you have these elements in your story, you’ll be sure to create something worth sharing.
Start with a compelling story first. Without that, no social media tactics can revive it!
Once you’ve got your story in place, you will need to give it the best chance to succeed. Here’s what you need to make your story sing online.
Ready to take your marketing to the next level? Visit genevasavvymedia.com to take the next step on your marketing journey.